As I was watching the Indiana Pacers vs. Philadelphia 76ers game on Sunday, I came across a television advertisements for indeed.com. It was a quick 30-second commercial, and It highlighted its mobile application that helps people find surrounding jobs in their area.

But the commercial wasn't about the app, it was about the why behind the app. The narrator explains how a young kid wishes his dad had a job closer to home, instead of an hour away.

The commercial flashes to the dad using the indeed app, finding a job that is close to home explaining how the young son's wish is answered.

Indeed.com accomplished something key when it comes to influence - people don't buy the thing, the product, the what… they buy the why. Someone viewing that commercial knows that they can strengthen the bond within their family by using the indeed app, which finds jobs anywhere and everywhere. I see this marketing campaign boosting the monthly users for the app.

If you are selling anything, start with why.

If that means communicating your personal brand in an effective way, start with your why.

• Why are you the way you are? 
• Why do your positive qualities and attributes allow you to grow to where you are now? 
• Why do you help people and make them happier?

Know these "why's" and let it shine through your daily persona.

If that means communicating your vision to someone, start with the why.

• Why does the other person's life benefit from what you are telling them or offering them?
• Why will this person trust you more because of the conversation you had with them?

Apply more "why" into your positive thinking. It allows you to appreciate things more and inspire others to dream and pursue a more worthwhile life.