Episode 193: Karl Hibbert, Founder and CEO of Fortunate Lifestyle

Show Description:
Karl (@kswaggin) is the Founder and CEO of Fortunate Lifestyle, a clothing brand established to express individuality, creativeness, and unique designs. As a follow up to episodes 77 and 166, Karl explains how he has redefined his approach to building relationships, promoting his brand, and sparking creativity in his designs.

To learn more about Karl and his business, visit his website here.

Show Highlights:
2:30-8:00: Karl dives into his background (for those who don't already know) and how his business was formed from a high school project.
8:00-17:45: Karl defines how his clothes are "custom," what he did differently with his latest drop, and how this impacts his in-person vs. website sales.
17:45-35:30: Karl talks about how he builds meaningful relationships with suppliers, what goes into a clothing drop, and then explains his creative process.
35:30-53:00: We ask Karl how he filters external advice as a solo entrepreneur, and then he provides key lessons he's learned on tour with musical artists.
53:00-58:30: Karl reflects on a time when he had to be "militant."
58:30: To end the show, Karl outlines 2 goals he wants to accomplish before our next interview round, and then he talks about how he wants to be remembered.