Episode 206: Shwa Hall and Max Gavin, Co-Founders of Memento

Show Description:

Shwa Hall and Max Gavin are the Co-founders of Memento Zero Proof Lounge, Indiana's first alcohol-free bar and coffee shop, set to open in March 2023 in the First Internet Bank Building in downtown Fishers. The lounge will offer non-alcoholic beer, wine espresso-based drinks, alcohol-free craft cocktails, and food.

In this interview, Shwa and Max talk about the mission and idea behind their business and how they want to impact the local community. We also dive into the most commonly asked questions, including what the drink mixing process looks like, the journey of forming the business, and how their lounge will be unique.

To learn more about Shwa, Max, and Memento, visit their website at mementoretail.com

Show Highlights:

3:30-12:30: We begin the show learning about Shwa and Max's background and their initial motivation for starting Indiana's first non-alcoholic bar and coffee shop.
12:30-22:30: Shwa and Max explain the steps in forming their business and the story behind the Memento brand.
22:30-39:30: Shwa and Max describe the process of creating alcohol-free cocktails and the key partnerships they've established in Indianapolis and beyond.
39:30-54:00: Shwa and Max talk about Memento's location in downtown Fishers, which will open for business this year. They also describe their target market and how their target demographic has changed since the business' inception.
54:00-1:14:00: We end the show asking Shwa and max the most common questions they get about their business, what type of food they will have at the shop, and how they want to be remembered.