Episode 177: Mike Reynolds, Founder and CEO of InnovateMap


February 10th, 2022

54 mins 26 secs

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About this Episode

Show Description:

Mike Reynolds is the CEO and founder of Innovatemap, a digital and product agency that provides solutions to firms in the form of market research, strategy, product marketing, product management, and design and user experience. With over 20 years of experience in product management, user experience, and product marketing, Mike joins us to discuss the motivation behind his company, how he establishes an innovative culture, and key lessons he has learned along the way.

Show Highlights:

3:45-9:45: Mike describes the concept behind Innovatemap, the "why" behind starting the company, and how he transitioned into being the face of an organization.
9:45-18:15: Mike talks about the purpose of establishing mentors, seeking out advice from others, and providing value through conversation.
18:15-32:15: Mike discusses how he refined his company's service offering, listened to what the market needs, and some of the largest pivots his organization had to make, especially with the pandemic.
32:15-43:45: We ask Mike about the process with scaling, and how Innovatemap has expanded while keeping its company culture strong.
43:45-48:15: Mike highlights what an ideal user experience looks like, and how his company goes above and beyond for its customers.
48:15-52:30: Mike reflects on key lessons learned in previous roles, as well as what he has learned about himself as a leader in his current role.
52:30: We ask Mike how he wants to be remembered when it is all said and done.