Episode 196: Ryan McKeever, Filmmaker, Investor, and Storyteller

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October 14th, 2022

1 hr 39 mins 58 secs

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cannabis hemp entrepreneur interview tips interviewing how to interview a ceo brand storytelling cbd filmmaker filmmaker cbd

About this Episode

Show Description:

Ryan McKeever is a filmmaker, storyteller, entrepreneur, and hemp & cannabis film director and subject matter expert. For over 20 years, Ryan has developed meaningful stories for fortune 500 companies, small businesses, and is currently finishing a pilot documentary "Hemp Valley Colorado," highlight the benefit of CBD as medicine.

In this interview, Ryan discusses his career journey to entrepreneurship, how he builds effective stories, best practices in scaling a business, and his motivation to enter the hemp & cannabis industry.

To learn more about Ryan, check out the following:

*LinkedIn:
**Instagram: @ryan_j_mckeever
**Hemp Valley Colorado Official Trailer*: Hemp Valley Colorado | OFFICIAL TRAILER
Ryan's Filmmaking Business

Show Highlights:

4:45-14:45: Ryan provides a background on how he found his passion for filmmaking as a child, gaining interest/expertise through middle school and high school, and how his career launched at Ball State University.
14:45-26:15: Ryan explains how 2 influential college professors mentored him, his first exciting job out of school, and a marquee project he worked on for Allison Transmission.
26:15-41:45: Ryan covers his transition into entrepreneurship (post 9-11 attacks), his experience creating wedding videos, and how his videographer career expanded with high-dollar projects at Culver Academies.
41:45-54:15: Ryan explains what every great story has in common, his process of scaling a business, and how he has established an internship program for his business.
54:15-1:04:45: Ryan discusses the key things he looks for when interviewing or evaluating a company, his go-to storytelling questions, and how his company (Plotline) differentiates itself.
1:04:45-1:14:45: Ryan talks why he has invested into a few key areas, including 3D printing and others, and his advice for reading other people's intentions when asking for an investment.
1:14:45-1:35:15: Ryan reflects on his motivation to enter the hemp and CBD industry, his documentary project on his 10-acre hemp farm in Colorado, and how CBD can benefit people as medicine.
1:35:15: To end the show, Ryan talks about how he wants to be remembered when it's all said and done.