Episode 195: Kyle Harbaugh, Co-Founder of Xtract Brands and Something Growing

Show Description:
Kyle Harbaugh is an Entrepreneur, Co-Founder of Something Growing, and Co-Founder of Xtract Brands, a company that produces a CBD energy drink with 0% sugar. In this interview, Kyle discusses how he partnered with others to be pioneers in the energy drink and hemp market, what all successful brands do when building a presence online, and how to identify meaningful partnerships throughout the entrepreneurial journey.

Show Highlights:
4:00-14:45: We begin the show discussing with Kyle the importance of building a brand online/social media, how a podcast can elevate an organization or brand, and how he is introducing his daughter to the digital world.
14:45-20:00: Kyle provides a background on how he got to where he is today, transitioning from full-time entrepreneur to the workforce, and advice for people who have been in his shoes.
20:00-37:30: Kyle dives into the story behind Xtract Energy, a brand dedicated to providing solutions in the hemp and energy drink market. Kyle talks about building and expanding the brand, navigating COVID, and how the brand differentiates itself from others.
37:30-45:30: We talk about how brands, specifically medical or CBD brands, can decrease the knowledge gap and better connect with consumers.
45:30-58:30: We ask Kyle how he first got into the cannabis industry, the types of questions he was asking industry experts as a bodyguard, and overall misconceptions about the cannabis industry.
58:30-1:03:45: Kyle discusses how he is able to filter good and bad advice as an entrepreneur, the importance of having multiple streams of income, and the similarities between business and football.
1:03:45: We end the show asking Kyle about the Something Growing Convention in December, and he then explains how he wants to be remembered when it is all said and done.