I saw Jordan Peterson, a world-renowned psychologist, speak at the Murat Theater in Indianapolis. He said something that really stuck out to me:

"People value what they perceive and choose to see."

This sent me on a spiral. I immediately began to think through why people see the world in a different way, and why they see it that way - it's because of what they value. You can even use this as a tool in regular conversation.

When people either see something, or think of something, that they care about, their eyes will light up, and their pupils will get bigger. It is a psychological fact that the eyes and pupils will dilate when aroused by something of positive memory or influence. They perceive the world in a positive way when talking or focusing on certain things, so the eyes will give a glimpse into that. In an influencing arena, when you see this is in someone that you're talking to, it is a key thing to drill into.

Talk in terms of other people's interests, and they will love talking to you forever. Be curious and find that thing that will light their eyes up. Talk about things people will value and perceive.